Google ranking factors

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The following is the factors that effect the google ranking factors:

1.Importance: important

There are factors that have a greater impact on your Google ranking than this, but the architecture of the website is the first thing you should have in advance, especially when launching (or relaunching) your website.

By organizing your website into subdirectories and having clear text strings (or “slugs”) at the end of each URL, it will make it easier for Google to understand who you are and what topics you want to be an authority on (We will talk more about topics in just one minute).

For example, if you want to launch a blog about gardening and plan to publish content specifically on products, irrigation and pests, it is convenient for you to organize the content of your website in those three subdirectories. A good blog post URL might look like this:

2. Domain Security

Importance: very important

See the “https” at the beginning of the example URL, above? This is how Google identifies the secure websites of the unsafe ones. Tip: You want your site to be safe .

HTTP means Hypertext Transfer Protocol, a virtual process that transfers information from a website to the visitor’s browser. HTTPS is the secure version of this protocol and assures Google that the information it is indexing is safe for the search engine. The “S”, as you probably guessed, means “safe.”

3. Inbound links

Importance: Crucial

 They can make a big difference in the place where you rank, even on which page of the ranking.

Why are these links important for your Google ranking? Do not trust these sources of reference for all your traffic, why does Google care who links to you? Inbound links from other websites tell Google that people trust what you have to say, enough to link it from their own websites. The trust is huge in the eyes of Google, and the more reliable the source that links to you, the greater the impact your incoming link has on your ranking.

Incoming links don Do not work in the same way if you are simply linking to your blog post from another of your blog posts. The influence of these backlinks comes almost entirely from external domains.

For this reason, “link building” has become an important (but delicate) process to obtain backlinks from other publishers. Some publishers, who have the same perceived authority, agree to exchange backlinks with each other. Others write a guest publication on this publisher’s website and link to themselves. Learn more about building links in this blog post .

4. Subject authority

Importance: very important

Themes are the bread and butter of your Google ranking; They help lay the groundwork for the authority of the page you will need to get a high long-term rating.

In its simplest form, the topics mean: the more content you publish on a particular topic, the greater the content of each piece belonging to that topic in Google SERPs.

Remember our gardening example of the first classification factor, above? Let’s say this website has 20 articles about garden pests. For now, Google knows that this website is probably an authority on the issue of pest prevention.

5. Intention of keywords

Importance: Crucial

Topics may be more important in the long term than individual keywords, but that does not mean that keywords are not yet a ranking factor. In fact, when done correctly, keyword optimization is one of the most important factors you can address in your website’s SEO strategy.

The first version of Google simply searched for instances of a verbatim majority keyword on a web page or blog post. This became known as “exact match.”

Today, ” exact match ” means something very different, and the website that contains most cases of a keyword is not the highest for that keyword. Rather, it is the website that best matches the intention behind that keyword.

Again, consider our gardening example of the first ranking factor in this list. If this website wishes to classify the keyword, “best organic pesticides”, it will not be well classified simply by including this three-word phrase several times throughout the article.

Because this is the information that readers look for when they enter their search term, the websites that serve them will receive a greater commitment from the visitors of the site. Then, Google interprets this commitment increase as a good answer to the visitor’s question, and as a result the ranking of the URL is higher.

6. Content structure

Importance: important

It is not enough to just provide your website visitors with the information they are looking for. 

A good content structure includes a variety of headings and subtitles to create an easier answer for a person to digest and understand. It can also include bulleted, numbered lists, clearly cited support and research images, all of which help keep readers interested in their content.

7. Meta tags

Importance: important

A meta tag sounds like something that is better left than a programmer, but meta tags are easy and rarely used aspects of its content management system (CMS). SEO maneuvers are also likely to fit Google’s results.

Meta tags help Google identify the specific purpose of a page and what role each component of that page plays in the topic and the target keyword. There are several types of meta tags that must be completed, either with the target keyword or the details related to that keyword:

Title tag

The title tag is usually the title of your article, represented in the HTML of that article. This helps Google create the blue title that can be clicked on the same SERP. Title tags are useful for web pages that do not have articles and do not have natural titles in the style of the articles by which they are described. In these cases, you can enter the HTML code of the web page and add a keyword optimized title tag that serves the same purpose as the title of an article.

Alternative text to image

Google cannot read or “track” images in the same way that text is dragged. And that is a shame, because the images can help blog posts and websites have a good rating on organic search results. To help Google read the images, content creators are encouraged to give their images alternative text (or “alt tags”) that best describe the image in the context of the web page where the image is published.

Goal Description

The meta description of a URL is the short text string that appears below each blue link in the Google SERPs, which summarizes the content. A meta description does not have to include specific keywords, but completing it is an important checkbox according to Google. Most CMS have a dedicated field where you can complete your meta description.

Language attribute

The language attribute tells Google in which language a web page or content section is located, so you know how to track this content. in that specific language before classifying it. Domains can automatically add an English language tag that applies to your entire website. For international websites, or those that change to several languages, it is important to add these tags to your HTML.

8. Page speed

Importance: important

Page speed refers to the loading speed of your web page when a user clicks on the result of a Google search. Several factors on the page contribute to the loading speed of your page, but in general, the faster the website is, the higher it can be placed on Google.

In general, pages that load in less than three seconds are considered fast enough for your visitors. However, this may vary depending on the purpose of the website and the type of visitors it attracts. For example, it is recommended that e-commerce websites be a little faster: they load completely in just two seconds according to Google .

Different font types and sizes may weigh your site a little, but one of the main causes of slow page speed is uncompressed images .

Websites with many types of heavy and complex media on the page can make the website take longer to load, and thus slow down the page speed of your website. Sometimes this is difficult to avoid, but one thing you can control is the file size of each image on the page. 

Ready to dive into the full list of Google ranking factors? Check out the comprehensive guide below and be sure to save it as a reference for your future SEO needs. Just remember that the inclusion and importance of these factors change over time.

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